Decode theAlgorithm
in style
The Client
I was approached by Mississippi State University with an initial idea - a course taught by a social media sensation to help students learn the foundations of social media success. The idea was projected to not only bring in revenue for the college, but to provide access to a vital resource to current students, potential students, graduates, and more.
The Request
There was an obvious need for a multidisciplinary role to make the project possible. This is where Sabbath Studios came in. Research, interviews, copywriting, design, creative direction, the list goes on. The mission was to create a holistic plan to make a smooth transition from paper to screen in a matter of 6-8 months with a limited resource pool.
The Solution
I began meeting with Nick weekly to learn his story, gather my thoughts, and commence writing while researching everything a course user would need to know. The plan was set - a full strategy, an eight module course including downloadable resources, a visual brand and landing page, an exclusive online community for course takers, and a way for users to reap rewards for completing the course. The journey to The Kosir Code began.
First Steps
Having never met Nick, the first steps was to get to know him, his style, his purpose in social media. The brand needed to fully encompass his essence which is bright, joyful, and filled with unmatched authenticity. As a performer at heart, it was immediately clear the aura Nick gives off even via video calls from across the country.
From there, the brand visuals began to flesh out in my mind. Poppy colors, a 1930's style with an ultra modern twist to capture his hooks. The brand was clear. Now it needed to be put to screen.
The Process
Nick and I met weekly while writing the modules to interview him on the topic at hand. From there, I would combine Nick's wisdom with hours of research to ensure beneficial facts and anecdotes for listeners to use as they apply their new knowledge to their social media journey. Each module was written with future steps in mind. Including shoot and editor notes was imperative to ensure the creative direction was clear from the start.
The Result
The project grew and adapted over time to create more and more opportunities for growth both for the course users and Mississippi State University. The plan is to create a series of these courses while nurturing them over time. Be on the lookout for the Kosir Code so you can join the fun!
