Hardy Reed is a firm known for guiding high-wealth clients with expertise and integrity, but their visual identity needed to reflect that same level of prestige. Based in a smaller town, they sought a brand presence that felt less local and more elevated—something that spoke to the luxury of their services while setting them apart from the standard financial firm aesthetic.
* Done in partnership with Saint Emblem and Ryan Coon
Services Offered:
Consultation
Photography
Creative Direction
From the beginning, we knew this wasn’t going to be a traditional corporate headshot session. Instead, we approached the project with the mindset of high-end editorial photography, pulling inspiration from luxury magazines and modern branding to create something dynamic and unexpected in the financial industry.Everything was intentional—the cool-toned lighting,
the choice of black backgrounds, and the mix of wood, leather, and metal accents in the set design. Outfits were meticulously planned, with neutral pairings and elevated textures that added to the refined yet approachable style. This wasn’t just about taking pictures—it was about telling a new story for Hardy Reed, one that exuded confidence, modernity, and high-value expertise.
Despite the polished outcome, the team entered the experience with nerves. Many of them had never been in a professional shoot before, and the thought of posing under studio lights felt intimidating. To ease the process, we prepped every detail—offering guidance on clothing, makeup, accessories, and even small details like jewelry selection to ensure everyone felt their best.
Once on set, the transformation was immediate. As they saw their images come to life on the back of the camera, the energy shifted. Confidence replaced hesitation. Teammates encouraged each other, laughed between shots, and by the end, the group wasn’t just comfortable—they were thriving. The experience left a lasting impact, changing not only how they saw their brand but how they saw themselves.
The final images became more than just marketing assets. They became a defining moment for Hardy Reed’s evolution. These images are now featured prominently across their website, social media, and PR efforts, reinforcing the brand’s elevated presence. But beyond branding, the biggest win was the team’s newfound excitement. This shoot wasn’t just about looking the part—it was about feeling it, embracing it, and stepping into a stronger, more confident identity.
Hardy Reed is a statement of expertise, sophistication, and leadership. With this transformation, their brand now reflects the level of excellence they bring to their clients, standing out as a firm that is as bold and forward-thinking as the people behind it.
Hardy reed BY SABBATH STUDIOS
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